Tuesday, February 13, 2024
10:00-10:45am
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
MSPs and Compliance: Building a Security and Compliance Framework
MSPB-01 The future of cyber security technology will be largely influenced by the growing compliance and insurance marketplace. As these two areas expand, cyber security providers must be able to adapt their offerings and focus on meeting the customers where there compliance landscape is taking them. This also means that security needs will change and the security needs of tomorrow will be different than the needs of yesterday. This session discuss these evolving needs and importance of regulations, including HIPAA, DFARS, CMMC, PCI, and other security frameworks. The session will talk about the importance of MSPs providing compliance services to their clients and best practices in conducting assessments, policy creation, and other aspects of a full security program.
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11:00-11:45am
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Top Factors to Increase Your MSP Business Value
MSPB-02 The MSP market has been ripe with mergers and acquisitions, and consolidation is likely to continue as some MSPs look to expand their technological and/or geographic footprints, while others look to fulfill their exit aspirations. This session will explore what really goes into valuations and what MSPs need to know to grow the value of their businesses, to allow them to capitalize on opportunities.
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12:00-12:30pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Are You Ready for Q-Day? Navigating the New Era of Cybersecurity Challenges
MSPB-03 Q-Day is coming which means quantum computing will break down cybersecurity and privacy as we know it. An ever-shifting cybersecurity landscape is impacting the entire digital ecosystem?everywhere, everyplace, anytime. Dive into what the future holds for MSPs and what they can offer CISOs now to protect their clients from the sophisticated cyber threats of today and quantum computing tomorrow.
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1:30-2:00pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Mistakes MSPs Make When Doing Cybersecurity
MSPB-04 In the rapidly evolving realm of cybersecurity, MSPs play a pivotal role in ensuring the digital safety of numerous organizations. However, the complexity of the cybersecurity landscape often leads to inadvertent errors and oversights that can have significant implications. This session, designed for both cybersecurity professionals and MSPs, aims to dissect and analyze the common mistakes MSPs make in their cybersecurity practices.
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2:05-2:45pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
The Secret to Running a Successful MSP
MSPB-05 MSPs stand at the forefront of the IT service industry, aiding companies in navigating the intricate landscape of modern technology. This session, featuring peers from the MSP space, unravels the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Attendees will learn from real-work examples how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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3:00-3:45pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Increase Profitability and Retention by Understanding Telecom Taxes and Fees
MSPB-06 In a competitive landscape, MSPs can differentiate themselves with a solid understanding of taxes and fees. Powered by the right knowledge and tools, MSPs can enhance profitability and customer retention. This session explores the complex world of telecom taxation, compliance requirements, and their impacts on both MSPs and their clients. Attendees will gain insights into the regulatory landscape, discover strategies to navigate taxation, and how to mitigate risks associated with compliance missteps. The session will highlight how leveraging technology can simplify tax management, creating a competitive advantage in the market, and lead to optimized pricing strategies, better customer relationships, and ultimately, a more robust bottom line.
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4:00-4:45pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
How to Successfully Penetrate Vertical Markets
MSPB-07 In today's hyper-competitive landscape, MSPs face the challenge of diversifying revenue streams and enhancing client relevance. This session offers a deep dive into strategies for successfully penetrating vertical markets. Attendees will learn how to identify promising verticals, tailor services to meet unique industry needs, and leverage niche expertise to establish a competitive edge. Through real-world case studies and actionable insights, MSPs will discover how to efficiently allocate resources, foster partnerships, and drive sustainable growth in specific market segments. Join this discussion to unlock the potential of vertical market strategies and position your MSP for success.
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Wednesday, February 14, 2024
9:00-9:45am
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
Monetizing Ancillary Services: Strategies for Building Revenue from Adjacent Solutions
MSPB-08 As business needs continue to expand, and customers are increasingly interested in utilizing emerging solutions and services, MSPs that have built businesses selling siloed offerings are now finding themselves in a conundrum: Either continue squeezing margin out of commoditized offerings, or expand the portfolio and offer adjacent new services that align with customers’ demands. This session explains how MSPs can seamlessly integrate margin-rich offerings, like mobility, IoT, business process outsourcing, installation and implementation services, and more into their solutions portfolios. The session will include real-world examples of how partners have successfully leveraged these solutions to create profit centers.
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10:00-10:45am
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
How to Sell AI-Enhanced Services to Drive Revenue
MSPB-09 This session uncovers strategies MSPs can implement o leverage AI capabilities in their service offerings, enhancing value propositions and driving business growth. As AI transforms the technological landscape, clients seek advanced solutions for their complex challenges. This session will equip attendees with insights into identifying client needs, articulating the benefits of AI-enhanced services, and overcoming objections, to allow them to position these offerings effectively within the market and specific client needs. Key takeaways will include understanding the unique selling points of AI services, mastering the nuances of client-centric sales strategies, and anticipating market evolution. This session is a must-attend for MSPs aiming to stay competitive in an AI-driven era, ensuring sustainable revenue growth.
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11:00-11:45am
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
What Hackers Know that You Should Know Too
MSPB-10 Cyber threats present a constant – and evolving – threat to every business. There are many ways attackers target businesses and this session will delve into the mind of hackers to understand the strategies, tools, and methodologies they use to exploit gaps in security and breach systems. With this knowledge, MSPs and their customers will be able to anticipate vulnerabilities better and reinforce their defenses effectively. Discussion will include real-world examples demonstrating how advanced persistent threats operate and evolve, as well as tools and strategies for mitigating those threats and protecting critical data and infrastructure.
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12:30-12:55pm
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
Special Presentation by Ooma: Say Goodbye to UCaaS R.I.P (Rip and Replace)
MSPT-04 Unified communications can frighten customers who fear the dreaded “rip and replace” of their existing infrastructure. Technology executives should not think about cloud as a destination, but as an enabler to wrap communications around their entire businesses. The new definition for R.I.P. is Repurpose, Integrate, and Pivot. Attend this session to learn how progressive organizations are repurposing existing infrastructures, integrating communications capabilities and pivoting from a one-size fits all UCaaS model to a solution that is tailored to an organization’s business model.
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1:00-1:25pm
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
SASE vs. On-Prem: A Hacker's Perspective
MSPB-12 Threat actors need to adjust to changes in IT. With the move to cloud, attackers are now taking advantage of trusted cloud services and applications to extract data, distribute malware and launch phishing campaigns. Unfortunately, many organizations are still thinking with an "on-premises" mindset, trying to solve these problem with dated solutions. This session dives into the hacker's perspective on targeting both on-premises systems and cloud infrastructures. Attendees will see case studies from real attacks as well as live demos of these threats, along with a review of multiple discussions from underground forums on how hackers plan and execute their attacks. Last, but not least, the session will explore what a SASE architecture brings to the table when trying to secure today's complex infrastructures.
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Thursday, February 15, 2024
8:15-9:00am
Thursday - 2/15/24
MSP Expo Business Track (Palm A)
Understanding Both Sides of the M&A Paradigm
MSPB-13 There are two sides to every merger or acquisition – and both sides must be well prepared to ensure a successful transition. This session delves into the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a success, regardless of which of the transaction you’re on. Experts will shed light on pre-merger evaluations and due diligence, strategic synergies, the post-merger integration process, and more. Speakers will discuss the role MSPs play in facilitating positive results for all involved, taking attendees through the M&A journey.
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1:00-1:45pm
Thursday - 2/15/24
MSP Expo Business Track (Palm A)
Building a Better MSP Business with AI
MSPB-14 AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities. This discussion will look at how MSPs can integrate AI into their business models to improve internal operations and external communications and interactions through effective use of data and automation tools driven by the latest AI technologies. From marketing to sales to support, where can your MSP improve on current capabilities to drive new operational efficiencies and build better relationships with customers – to ultimately improve your revenue streams?
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2:00-2:45pm
Thursday - 2/15/24
MSP Expo Business Track (Palm A)
Today’s Reality: Protecting Businesses from Hackers, Ransomware, and Insider Threats
MSPB-15 In an era where cyber threats have become a part of daily business reality, this is a crucial session for MSPs as they seek to safeguard their clients' digital assets. This comprehensive session delves into the escalating landscape of cyber threats, from sophisticated hacking techniques to the alarming rise in ransomware attacks and the often underestimated insider threats. Attendees will learn about cutting-edge defense strategies, proactive monitoring tools, and best practices in incident response, including layered security protocols, continuous staff training, and the development of robust disaster recovery plans. Attendees will leave with actionable insights into creating a resilient cyber security infrastructure that anticipates and mitigates risks, ensuring the integrity, confidentiality, and availability of client data in a relentlessly evolving digital battleground.
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